Revenue Growth Management at a glance:
Delivering significant, sustainable revenue growth is never easy. But with expectations rising, markets becoming increasingly crowded, and transformational forces moving faster than ever before, making the right decisions at the right time has never been more important than it is today.
Connect disparate data sources to anticipate risks and identify real opportunities – both in the market, and in their channels
Understand rapidly shifting shopper behaviours and keep pace with changing demands to safeguard loyalty and maintain market share
Improve planning and retailer collaboration by using their insights to offer recommendations that help retailers identify favourable sales opportunities
Monitor spend effectiveness and respond to emerging trends quickly to maximise incremental gains through analytics-driven scenario assessment
Develop a holistic view of market and organisational metrics to track and maximise revenue growth opportunities
We blend internal, external and expertly curated third-party data sets with deep market intelligence and category expertise, to help you identify the right opportunities and make the right decisions, at the right time. Our Revenue Growth Management solution comprises multiple modules, each designed to solve a specific business challenge:
Maximise ROI from dynamic pricing and promotions decisions by quantifying SKU/PPG level impacts to drive profitable outcomes.
Ensure optimal product mix for relevant markets, channels and formats to maximise shopper satisfaction, overall productivity and revenue.
Increase market presence and grow sales through tailored inventory and distribution plans for all channels and outlets.
Eliminate inefficiencies, reduce margin leakages and unify sales and operations planning by accurately forecasting demand.
Devise proactive strategies to achieve maximum returns by allocating optimal marketing spend for each media lever, based on expected ROI.
With Revenue Growth Management from The Smart Cube, you can:
Whether you want to develop an end-to-end decision support engine for your RGM programme or explore specific modules within it, we’ll work with you to build the ideal solution from the ground up.
We use a collaborative discovery approach to understand your needs and business priorities, and map out the data sources.
We create a prototype solution as a proof of concept, helping you rapidly see value from the project.
We leverage feedback and deploy adaptive agile methodologies to scale the prototype into a full solution.
Your solution evolves as we learn more about your changing requirements – covering new categories, geographies and other factors from emerging market dynamics.
Predictive and prescriptive analytics take your solution to the next level, preparing your team for tomorrow, today.
When you choose Revenue Growth Management from The Smart Cube, you always get:
Accelerated delivery: We use pre-built assets, frameworks, data connectors and a library of reusable mathematical models to deliver insights at an accelerated pace.
A solution tailored to your needs: We work with you to design and deploy a solution built around your goals, data sets and sources, and team – delivering bespoke outputs tailored to your exact needs.
A unique blend of data, tools, models and expertise: We unlock the full potential of your data by combining it with valuable alternative data sets and using reliable tools and models to extract and deliver insights.
Your tools, not ours: We work with you to build the right tools and capabilities for your organisation and revenue team. The solutions we build for you are yours to use forever.
A true end-to-end solution: We can support every part of the insight delivery journey – from project scoping and data collection, to prescriptive and predictive intelligence and wide-scale deployment.
Relevant advice and recommendations: When you need expert support, our specialist team will be there to provide it – delivering bespoke category insights, market intelligence and informed recommendations, to address your specific challenges.
The client was unable to evaluate the impact of marketing spend on sales and hence, wanted to conduct a holistic assessment of the impact of its marketing activities by understanding the direct and long-term impact (via brand equity) on sales.
The Smart Cube developed a multivariate linear regression model to measure the impact of marketing activities on key brand equity KPIs, and undertook factor and correlation analysis to develop a market mix model-based solution to arrive at the overall ROI from media levers. We developed an interactive simulator tool to enable planning of various ‘what-if’ scenarios around sales drivers and media, thereby predicting ROI.
We helped the client optimise $150 million media spend and gain additional ROI of 15–25% in marketing spend through spend reallocation of several categories such as snacks and beverages. In addition, the team helped the client gain an incremental 1% volume growth in the beverages category through reallocation of spend.
The client wanted to streamline its assortment planning in EMEA (40+ countries) and derive sales benefits through optimal brand range prioritisation.
Our team created a scenario modelling tool combining internal data and consumer research for local commercial teams to plan for different assortments and their outcomes. We recommended strategic alignment of range for channels in 8 markets to derive sales benefits, as well as trade narratives for discussions with channel partners.
The primary and secondary range recommendations helped the client expect benefits of €50 million in 8 key markets, along with improving customer reach by 10% (on average) across these markets.
The client was experiencing high demand peaks and volatile purchase patterns and wanted to ensure consistent delivery of its services and maintain customer satisfaction through sustainable demand forecasting.
Using our Category Growth solution we undertook Purchase Pattern Analysis, and Demand Sensing and Management, which included custom-built algorithms to identify timebased purchase patterns and forecast overall demand. We projected numbers using time series models for the year ahead (with highest accuracy for the next three months).
The client has been able to leverage The Smart Cube’s order volumes forecasts and purchasing pattern model (comprising intelligence such as event-based orders and customer-level planning) for its in-house forecasting models, leading to greater levels of accuracy and improved forward planning.