» Whitepaper by Bradley

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This is a left-hand column text example. You can add text in here via rich-text editor as you would normally. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer tellus ligula, consequat id euismod et, gravida vitae metus. In non nisi venenatis, lobortis orci quis, vehicula nibh. Aenean in porttitor neque. Vestibulum a tristique nisl. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec nisl diam, fringilla ut tristique ac, luctus id eros. Integer finibus at purus eu posuere. Quisque efficitur augue nec elit imperdiet dictum. Sed aliquam finibus nisi, et maximus velit maximus at. Pellentesque scelerisque vel urna ut mattis. Vestibulum vitae ultrices dui. Vivamus dolor mauris, dignissim et luctus vitae, vestibulum non mauris.

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This is the right-hand column text example. Similarly, you can add text in here via rich-text editor. You can also choose different colour backgrounds for each column. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer tellus ligula, consequat id euismod et, gravida vitae metus. In non nisi venenatis, lobortis orci quis, vehicula nibh. Aenean in porttitor neque.

Vestibulum a tristique nisl. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec nisl diam, fringilla ut tristique ac, luctus id eros. Integer finibus at purus eu posuere. Quisque efficitur augue nec elit imperdiet dictum. Sed aliquam finibus nisi, et maximus velit maximus at. Pellentesque scelerisque vel urna ut mattis. Vestibulum vitae ultrices dui. Vivamus dolor mauris, dignissim et luctus vitae, vestibulum non mauris. Etiam convallis lacus placerat leo tempor, ut varius ex consectetur.

You can add optional text over images and change the positioning of where the text sits on the image.

This is the text that would display in the right-hand column, opposite the image. The image width is fixed to the size of the half-column, while the height will respond to the image width, so be mindful on creating images for a half-width column and how you would like it displayed.

The image display to the left-hand side is a 640px x 360px image.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer tellus ligula, consequat id euismod et, gravida vitae metus. In non nisi venenatis, lobortis orci quis, vehicula nibh. Aenean in porttitor neque. Vestibulum a tristique nisl.

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Vice-versa, an image can also be displayed to the right-hand column and the text column that you are reading would display to the left-hand side.

You have all the text-editing tools you normally have in these columns, such as bold, italic, and underline.

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In non nisi venenatis, lobortis orci quis, vehicula nibh. Aenean in porttitor neque.

This text is displayed at the bottom and justified to the left.

You can also add videos to the columns, you would just need to select a text/text row and insert the video via ‘inline video’.

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You can even have two images side by side in a row.

Like so.

CASE STUDY

We have seen a lot of examples of half/half columns, but you also still have the ability to create full-width columns wherever you would like. This type of column would be useful to showcase widgets and add tables as they have height x width restrictions. For example, a big widget like three-tier boxes would be too big to fit in a half-width column, but would fit in a full-width column. While 1 or 2 flippy boxes, call to action and inline videos would be able to fit in a half-width column.

Explore a whole new dimension of data To learn about the latest data science trends and the analytics projects we’re working on, explore our blog posts.
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You may have also noticed that this column also has a ‘case study’ title row above it. This option is available for each row you create in the CMS.

45% say they could be dealing with the volatility in global commodity prices better if they had better tools

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Read our client testimonials

Ankur Jajodia an Advanced Analytics Professional, is a Senior Manager with over 12 years of experience in the customer and marketing analytics domain and has consulted numerous clients across CPG, Telecom, Hospitality and other industries with custom analytics solutions. A passionate advocate of driving business growth through data, Ankur constantly endeavours to create actionable solutions that help derive measurable business value. Over the past 12 years, he has helped 15+ clients in quantifying ROIs of their marketing investments and optimising budget allocation across traditional and digital media channels to boost future sales.

Ankur Jajodia

Vibhor Aggarwal is an analytics professional with 8 years of experience, primarily into Data Analytics focusing on exploratory/predictive study and its application in various facets of marketing spread across domains like CPG and Retail. He is adept in statistical modeling with experience in building Churn models, Attribution models, Market Mix models, Segmentation using various Statistical and Machine learning techniques like Logistic/Linear Regression, CHAID, Random Forest, K-means, to name a few.

Vibhor Aggarwal

Aashish Aggarwal has 5 years of analytics experience in Data analytics, Statistical descriptive and predictive modelling in the marketing domain of CPG and Retail sectors. He excels in analysing data statistically and generating insightful observations using techniques like Market Mix Modelling, Clustering, Regression, Segmentation and Forecasting. He also likes to keep abreast of the latest developments and trends in analytics and artificial intelligence, to learn and develop new skills.

Aashish Aggarwal

Nisha Purswani is an advanced data analytics and consulting professional with over 14 years’ experience in data-driven solutions for retail, CPG and pharmaceuticals industries. In her current role, Nisha is responsible for partnering with senior stakeholders from retail and CPG clients globally to develop data analytics strategy and design custom solutions to solve business problems using data science, analytics, and technology. When Nisha isn’t helping clients solve business problems, she can be found reading books, or in the kitchen trying out new recipes. She also enjoys travelling, meeting people of different cultures, and exploring new places.

Nisha Purswani

Have you seen our latest podcast?

Tables are a great way of displaying bite-size pieces of content

You can add tables of any size to a full-width column, and certain sized tables (one or two columns depending on content) into a half-width column.

Like you can currently, you will be able change each tables cell’s properties such as the colour of the text and the background colour it displays.

As a reminder on how to add a table, it is in the rich-text editor field and has a grid icon.

An example below of what a table could be built like;

Themes	Nascent	Emerging	Mature
Data Sources	Largely reliant on suppliers to share commodity market and pricing data. Some syndicated data sources are used, which mostly lack contextualised, forward-looking, fundamental analysis.	Mostly use syndicated third-party sources to access data and insights and also partner with some consultants on big-spend categories.	Use a combination of data sources across all spend areas and suppliers, with syndicated databases and custom intelligence delivering a robust view of commodity market movements and exposure for the business.
Types of Insights	Mostly descriptive insights in the form of historical commodity price trends, supply and demand fundamentals, upstream cost drivers, and seasonality trends. The impact of external market movements is seldom looked at in relation to internal spending and category data.	Quantitative and qualitative forward-looking views, including commodity price forecasts, sourcing risks, and opportunities, and the impact of current macro and micro events on commodity value chains and prices.	Use of predictive analytics, scenario modelling and more advanced techniques to evaluate inflation impact on spend and product pricing.
Tine-to-insight	Long-lead times, static insights, and infrequent updates mainly in the form of offline reports.	Some dynamic insights, with monthly or quarterly updates.	Near-real-time insights and automated updates via self-serve business tools and online dashboards.
Decision Support	A primary focus on cost containment	Focus shifts from simple cost reduction to more long-term cost control measures	A focus on aligning risk management with the broader strategic goals of the company.

Title of a 3 tier box

Our history

When The Smart Cube was created in 2003 the world was a very different place. Facebook didn’t exist and the first iPhone was yet to be launched. But we recognised that change was coming and set about creating a new kind of business, one that would help our clients make sense of the huge volumes of data being generated and made available across the web.

The Smart Cube today

Today, we’re a highly evolved research and analytics specialist, working with the world’s leading companies – from the Fortune 100 and FTSE 100 – to boutique professional services firms. It’s our business to find smart answers to the challenging questions that impact the top and bottom line.

We help our clients pioneer new intelligent sourcing strategies that save millions and control risk; champion new customer experiences and marketing strategies that fire growth; and mine new sources of data to find an investment advantage in financial markets.

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Our story

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FAQ Accordion

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Phasellus ac nisl mi. Etiam aliquet urna vel libero imperdiet, ut vehicula leo rhoncus. Maecenas eleifend, dolor sed volutpat lacinia, ex risus euismod leo, et ultricies dui augue eget ante. Etiam vulputate rutrum arcu, vel dapibus sem ultricies id. Morbi non dolor vitae orci elementum finibus et sodales metus. Suspendisse ante dui, malesuada ac ipsum eget, varius ultricies dolor. Quisque tortor massa, faucibus aliquam tempor non, pulvinar non neque. Suspendisse tortor diam, maximus eget placerat eget, interdum in sem. Cras at eleifend ex. Cras vulputate vel ante porta consectetur. Pellentesque scelerisque nisl sit amet ex consectetur, et ultrices massa eleifend. Praesent nec odio eu est elementum feugiat volutpat nec velit. Nulla maximus turpis sed libero volutpat rhoncus. Quisque luctus sagittis porta. Nullam dignissim lacus a turpis eleifend, et hendrerit risus iaculis. Ut nec viverra arcu.
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400+ Category insight reports

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1200+ Commodity prices

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Whitepaper by Bradley

Client:

Bradley's Bakery

Industry:

Consumer Packaged Goods

Solution:

Procurement & Supply Chain

Key highlights

You can add titles such as Executive Summary or Introduction

CASE STUDY

Read our client testimonials

Have you seen our latest podcast?

Title of a 3 tier box

Our history

FAQ Accordion

400+ Category insight reports

1200+ Commodity prices

Partner content

12,500+ Cost structures

75+ Sustainability, innovation and mega trend reports

Request custom intelligence

Tools and templates

Dedicated COVID-19 resource centre

Thought leadership content