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Leading food manufacturer uses The Smart Cube’s Category Intelligence solution to reduce supplier costs
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Client:
Leading food manufacturer
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Industry:
Consumer Packaged Goods
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Solution:
Category Intelligence
Business challenge
A European world-leading manufacturer of vegetable oils was paying high prices for one of its key ingredients, coconut oil, from its existing sole supplier, and wanted to explore low-cost sourcing alternatives.
The company engaged The Smart Cube to carry out a comprehensive supplier identification project, targeting three of the world’s major coconut oil producing nations – Indonesia, The Philippines and Sri Lanka – with the specific requirement that potential suppliers had to be verified organic coconut oil producers.
The Smart Cube solution
The strategy developed by The Smart Cube involved a combination of primary and secondary research, using…
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